About Us


  Our History

PRC Direct is the online division of PRC - established for over 35 years as one of the largest independent electrical retailers in the UK. When you shop with PRC, you can take comfort in the fact that we have many years of experience in the supply and service of electrical goods throughout the UK and are financially secure with thousands of 'satisfied customers'.



  Our Goals

 To offer a wide selection of top brand electrical goods online. 
 To offer customers savings of up to 40% off typical high street prices. 
 To offer the highest levels of customer service and satisfaction.



  Buy with Confidence

Visit our online superstore, where you can buy the latest top brand electrical products from an authorised dealer at some of the UK's lowest prices. We offer huge savings of up to 40% off typical high street prices and deliver goods direct to your door throughout the UK. 



  Professional Advice 

When you purchase from PRC you can be confident that you'll get the perfect product to suit your needs. We have a dedicated professional workforce with a wealth of product knowledge who will chat and discuss any special requirements and to ensure hassle-free use of your purchase

  

  Our Buying Power

We are members of C.I.H. (Combined Independents Holding) Ltd ( Euronics group). With a buying power of over half a billion pounds, this is Europe's largest electrical buying group with a range of exclusive products. This enables us to offer highly competitive prices by passing the savings on to you, the customer.

We are members of RETRA (Radio, Electrical & Television Retailers' Association). The UK's largest trade association and regulatory body for electrical retailers.

       



  Price Monitoring

At PRC Direct we are continuously monitoring our prices to keep ahead of our competitors. This takes some time due to prices changing constantly and therefore impractical for us to offer the best price always. However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, then we will try prior to purchase to beat the price by 10% of the difference previous to or at time of purchase. This excludes any grey imports offered by some dealers and applies to the total price of the product offered by competitors including delivery.



  We Can Deliver

We carry an extensive range of products ready to be despatched from our warehouse, to anywhere on the UK mainland* and delivery is free on certain products.

We also offer additional services:

Express Delivery - additional cost (see Basket Page)

Premium Delivery - additional cost (see Basket Page)